The market for cloud computing has continued to challenge all expectations and even with the startup craze settling down worldwide, AWS Cloud, Microsoft, and Google all reported huge earnings last year.
So, what exactly are these tech players selling? Who’s all are the buyers? And why is the one player that wasn’t even in cloud technology a decade ago – Amazon – thrashing everyone else in the cloud war?
Hyperscale is the most significant theory in cloud industry.
To maintain their websites and to carry on their services, Amazon, Microsoft, and Google have all built a huge and highly efficient computing infrastructure. They use large data centers which are capable of handling vast traffic and can perform way better than any server room or data center that the majority of other organizations could build or run on their own. Even these biggest players now give for rent some of their capacities to developers and enterprises doing their businesses anywhere in the world. What the developer or the enterprise has to do is simply swipe a credit card and get access to primarily unlimited computing power.
On the surface, every one of these major players offer the same basic set of services to developers.
Amazon, Google, Microsoft, and most other cloud services providers offer two different layers of cloud:
- Infrastructure as a Service, or “IaaS”
This enables you to set up virtual servers and storage in anyone’s data center. This is the most fundamental layer.
- Platform as a Service, or “PaaS,”
This is a set of tools and services that enables developers to assemble any application without getting worried about the servers they’re running on.
There’s also a third layer, “Software as a Service,” or SaaS. It refers to application software such as Salesforce’s products for sales and marketing, or the challenging output products in Microsoft Office 365 and Google at Work. All these are cloud products only, but people generally do not ask for them when they are talking about “cloud computing.” But when it comes to adopting a SaaS product that can help them in optimizing their business on cloud, most of them use SaaS products. Botmetric, trusted by many (listed in AWSMarketplace), is an agile cloud management suite that is fully integrated to run rigorous Cloud Audits, provides you with best cost optimization opportunities, and automates your cloud tasks by 10 times to save you more time and money. Take a 14-day trial to explore how Botmetric is a great value addition to your team.
From the recent researches done and a report published by Gartner Magic Quadrant in 2015, it has been observed that Amazon Web Services (AWS) has continued to maintain its top position by offering great products and services in cloud computing. It is followed by Microsoft Azure and Google Cloud Platform. These three cloud providers which are often called as “Hyper scale suppliers” are the biggest players in cloud business but nevertheless AWS Cloud is the leader among these. Researches have also shown that AWS has achieved approximately a worldwide market share of over 31% in the quarter. Microsoft and Google have gained the highest growth rates till now but are making very little impact on the market share of AWS. And it continues to grow powerfully and with AWS continuously working hard to bring innovation in cloud industry every now and then. In the meantime, IBM has taken a lead within the private and hybrid services division. AWS, Microsoft Azure, Google, and IBM are currently the four top-ranked companies who grew more strongly than the market as a whole. In total, they account for over half of the universal market. In the year 2015, AWS Cloud has successfully managed to get 31% share of the global market. It is followed by Microsoft (9%), IBM (7%), Google (4%) and Salesforce (4%).
What is more surprising is the news that AWS has more than 10 times the computing capacity utilization than the next 14 largest companies who offer cloud services.
Not only this, AWS Cloud has also announced a measure that is way too difficult to contest. The measure allows AWS to take care of more than 1 million active users of business, not individuals. It is a metric that all organizations working in the cloud business will have to think about to report their numbers.
So, what are the strengths of Amazon’s that is making enterprises go crazy about them?
- Diverse customer base
Over the time, AWS has successfully bragged large number of customers with varied requirements. Their all types of business requirements have helped AWS in assessing business capabilities. This also helps AWS Cloud in bringing innovations in their technologies as with changing customer’s demands comes a lot of responsibilities.
- Widest range of use cases
AWS comes across large number of use cases based on customer demands and requirements. Usually these use cases are cloud native applications, e-business hosting, general business applications, enterprise applications, development environments and batch computing. Handling with all these use cases makes AWS more efficient and productive.
- Huge tech partner ecosystem including software vendors
There are a big number of technology partners who are associated with AWS. They have integrated their solutions with AWS. This makes AWS the biggest service provider with so many vendors to take care of wide variety of services in cloud.
- Exclusive network of partners
AWS Cloud keeps exclusive network of partners that offer application development proficiency, managed services, and professional services such as data center migration.
- Richest array of IaaS and Platform
AWS has the richest collection of IaaS and Platform. They serve extremely well for a Service (PaaS) capabilities.
- Rapid delivery of services required and higher-level of solutions extension
AWS offers very fast delivery of services when requested by clients. Their high level of solutions offered to clients help clients in running their business efficiently and smoothly. They feel more secure with effective services and thus need not to worry about the safety of their data.
Nevertheless, Amazon has been in cloud business longer than the other two giants Microsoft and Google, and this has given them a first-mover advantage in cloud business. It has already made waves as leader in IaaS race, according to latest Gartner Report. Thanks to the different solutions being offered by AWS Cloud, many large and small scale enterprises have saved their expenses. Not only on the cost side, Amazon has also helped them in maintaining their position and gaining increased flexibility to meet demands for potential growth and development.
Now that we know, AWS is No. 1, who do you think will be the next leader in Cloud Computing? Tweet to Us.