AWS Cloud Unveils its New Weapon to Win Cloud Wars

AWS Cloud is winning the war, time and again!

Many organizations who have invested billions in building their cloud-based infrastructure and business are facing the ups and downs in the market. They are getting alarmed and are struggling hard to handle the pressure of keeping their cloud infrastructure upkeep and tight. Whenever private cloud services are delivered from any organization’s data center to internal users, there is a high risk of security threats involved. One of the main reasons behind this is that migration takes a very long time resulting in the data getting vulnerable at several steps. Even though it offers flexibility and ease, while preserving management, control and security, there is a rising demand of an efficient tool which can make migration simpler.

Fresh quarterly reports from various enterprises like, Workday, and Box have shown that there is high rise in demand for cloud services even though signs of a wide economic slowdown are irrupting. These reports have also followed fiscal quarter results that ended in January. This was a time when markets were going through a tailspin. This analysis supports the claims made by many analysts towards requirement of efficient tools and services for their cloud businesses.

Enterprises are not worrying about the global slowdown. Fears of the slowdown haven’t restricted the focus of organizations shifting their business of computing and software requirements towards the cloud. That is a good indication for organizations like, Microsoft, and Google. These organizations have already spent and are spending billions on data centers. Not only this, they are also spending huge amount of money on maintaining the infrastructure to serve the business requirements of enterprises.

The schedule for structuring a cloud business has been overwhelming in the last year. Amazon, Microsoft, and Google all together had nearly $26 billion in capital expenditures in 2015. It is obvious that not all of this went to data center build-out. All the three organizations have described the cloud as a key area of investment, with their intentions showing they are ready to invest even more.

Amazon recently launched a new tool on Tuesday, March 15, 2016 to enable its customers to make the switch over to the cloud even faster. It can help large sized organizations in moving their data onto its cloud computing platform. With this, Amazon Web Services (AWS) is giving it another leg up in today’s aggressive market. As competition in providing cloud services is rising day by day, Amazon is keen to meet the rising requirements and make AWS Cloud more striking in comparison with its competitors like Microsoft, Salesforce , Oracle ,Rackspace, and Google.

It is not simple to move data onto a cloud platform for companies. It can take as long as two years for organizations with $100 million or more in annual revenue. This has been claimed by Gartner analyst Lydia Leong in the Wall Street Journal. There is a chance that the software that investigates the data of the organizations might need rewriting and then testing it to check that it works. The AWS Database Migration Service aims towards easing out the tedious process and save organization’s time and energy.


It is true that it is high time for AWS Cloud to simplify the process of migration. The simpler AWS makes organization’s transition to cloud, more and more enterprises will think about leveraging AWS to shift their current business and record to the cloud. This is a claim made by Forrester analyst Robert Stroud. And with number of enterprises rising to avail the services of AWS Cloud means more returns for Amazon.

“If you’re a prospective cloud customer, I think this is a strong selling point for AWS,” said Morningstar analyst RJ Hottovy. He also claimed that this is one of the key possessions for the overall Amazon business and will turn out to be more significant in the coming years as the industry grows.

By the end of the third quarter in 2015, Amazon had gained a market share of 36.9% of the cloud computing market. This has been published by Goldman Sachs. Microsoft and Salesforce shared the next two spots with 8.7% and 4.7%, in that order.

Amazon has no doubt a nice head start, and organizations are taking it seriously. The new Database Migration Service is another selling point for AWS Cloud.

As per a recent survey from International Data Corporations (February), 58% of organizations considered to make use of cloud services for their business. This was done for more than two applications, up from 24% from 14 months earlier. The demand is undoubtedly there, and a tool like AWS Database Migration Service could prove to be the deciding factor for companies who can easily decide which platform to use.

According to AWS vice president Adam Selipsky’s, interview given to The Wall Street Journal  a very large number of companies have already used an earlier version of this new tool and have successfully migrated their more than 1,000 databases. “You can clearly see that we’re now getting into the meat of enterprise adoption of the cloud,” he told The Journal.

Microsoft on one occasion had said that the next edition of its personal database program would comprise of a similar tool. But according to Hottovy, Amazon’s head start and skill in this industry will continue to pay off.

In 2015, returns at Amazon’s AWS Cloud business pitched for 70% to $7.9 billion while segment’s operating boundary jumped to 24%—much more above the 3% operating margin for Amazon’s huge retail business. Microsoft’s Intelligent Cloud business also successfully saw a jump in its profits by 6% for the six-month period that ended on Dec. 31, 2015. This jump was for the only one of the organization’s three business divisions that saw profits during that time.

From this article, we can easily guess that Amazon’s new tool is here to bring revolution and it will leave behind its competitors in helping customers in migration of their data. The journey to the cloud is indeed going to be an interesting one in near future.

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